Visit England
A national forum in which all key stakeholders of 'England plc' are represented.
Visit England is the solution proposed by Partners For England to engage and co-ordinate the various tourism bodies in England and to provide a clear leadership structure.
A promotional flyer for the VisitEngland project can be downloaded here.
Structure
It is proposed that Visit England will have a board with a Chairman and six other board members. The board will take on the delegated responsibility for developing the strategic direction of VisitBritain's England remit.
Specifc Responsibilities
The specific responsibilities of Visit England are proposed to be:
•Future planning, priority and scenario setting
•Coordinating, focussing and encouraging implementation at all levels
•Liaison with different elements of government for the benefit of England’s tourism industry
•Undertaking actions that are important for the development of the English Visitor economy
•Ensuring the alignment with regional and local marketing objectives
•Consulting, developing and delivering a strategy that supports English tourism and overseeing the Enjoy England marketing campaign strategy.