Accommodation Occupancy
The tables below detail the latest occupancy trends for the South East Region from STR Global and the TSE regional serviced and non-serviced occupancy surveys.
STR Global are the leaders in providing market data to the worldwide hotel industry, tracking data from more than 38,000 hotels in over 1,300 markets. The performance data provided by STR Global includes room occupancy and revenue per available room (RevPAR).
The latest figures from STR Global show that occupancy levels and RevPAR among the region’s hotels are showing signs of recovery in the new year.
As shown in the table below, average room occupancy in January 2010 stood at 53.3%, 1.6% higher than the same month in 2009. Although average room rate the average daily rate dropped by 1.9% to £70.01, RevPAR saw an increase of 1.0% to £37.28.
STR Global Hotel Benchmarking Figures for 2009 and 2008
| Occupancy (%) | ADR (£) | RevPAR (£) | ||||
| 2010 | 2009 | 2010 | 2009 | 2010 | 2009 | |
| January | 53.3 | 51.7 | 70.01 | 71.37 | 37.28 | 36.91 |
Average Daily Rate (ADR) - Room revenue divided by rooms sold.
Revenue Per Available Room (RevPAR) - Room revenue divided by rooms available.
STR Global Annual Hotel Benchmarking Figures for 2009 and 2008
| Occupancy (%) | ADR (£) | RevPAR (£) | |
| 2009 | 65.6 | 73.50 | 48.20 |
| 2008 | 68.7 | 90.60 | 62.30 |
For a full monthly breakdown of room occupancy, ADR and RevPAR for 2009 and 2008 please click here.
TSE Regional Serviced Occupancy Survey
The regional occupancy survey is drawn from the VisitEngland England Occupancy Survey and topped up by TSE's own survey. A constant sample of 300 serviced accommodation businesses currently provide results on a monthly basis.
The table below shows the average monthly room and bedspace occupancy for the South East Region for 2009.
Current Accommodation Occupancy Figures for 2009
| All Serviced Accommodation | Average Room Occupancy | Average Bedspace Occupancy |
| January | 38.8 | 24.9 |
| February | 45.4 | 31.9 |
| March | 46.9 | 31.7 |
| April | 53.5 | 39.7 |
| May | 57.5 | 46.0 |
| June | 62.4 | 46.5 |
| July | 64.0 | 51.3 |
| August | 66.0 | 55.0 |
| September | 65.0 | 48.0 |
| October | 56.3 | 41.2 |
| November | 50.2 | 33.2 |
| December | 42.5 | 30.5 |
| Average to date | 54.0 | 40.0 |
In 2007 a new method of calculating serviced occupancy rates was introduced combining all sub-regions in the South East together as one. Unfortunately the results cannot be directly compared to previous results as Dorset is no longer considered part of the South East and is therefore not included in the figures from 2007 onwards.
Accommodation Occupancy 2007 - 2008 across the SE:
| All Serviced Accommodation | Average Room Occupancy | Average Bedspace Occupancy |
| 2007 | 57.9 | 42.8 |
| 2008 | 58.9 | 44.2 |
NB: all serviced accommodation includes hotels, guesthouses, B&B's and inns.
Accommodation Occupancy spilt by month:
| All Serviced Accomoodation | Average Room Occupancy | Average Bedspace Occupancy | ||
| 2007 | 2008 | 2007 | 2008 | |
| January | 40.5 | 43.5 | 25.5 | 27.9 |
| February | 47.7 | 50.9 | 33.4 | 36.2 |
| March | 49.4 | 50.0 | 34.4 | 36.3 |
| April | 52.5 | 58.6 | 39.7 | 43.3 |
| May | 60.1 | 63.6 | 45.1 | 49.1 |
| June | 66.6 | 67.2 | 49.4 | 51.9 |
| July | 68.1 | 71.0 | 52.1 | 55.4 |
| August | 68.8 | 68.7 | 56.2 | 59.4 |
| September | 70.6 | 70.0 | 52.7 | 51.5 |
| October | 60.2 | 60.2 | 43.5 | 44.4 |
| November | 55.0 | 52.8 | 37.7 | 39.4 |
| December | 44.8 | 45.0 | 33.2 | 33.0 |
Accommodation Occupancy spilt by county:
| All Serviced Accommodation | Average Room Occupancy 2007 | Average Room Occupancy 2008 |
| Berkshire | 57.3 | 53.7 |
| Buckinghamshire | 54.0 | 53.2 |
| East Sussex | 51.8 | 49.2 |
| Hampshire | 64.7 | 63.1 |
| Isle of Wight | 48.4 | 55.2 |
| Kent | 53.9 | 53.6 |
| Oxfordshire | 61.3 | 66.6 |
| Surrey | 67.4 | 70.0 |
| West Sussex | 58.5 | 71.9 |
| All Serviced Accommodation | Average Bedspace Occupancy 2007 | Average Bedspace Occupancy 2008 |
| Berkshire | 34.4 | 31.8 |
| Buckinghamshire | 36.4 | 35.3 |
| East Sussex | 43.7 | 41.7 |
| Hampshire | 45.4 | 46.6 |
| Isle of Wight | 40.5 | 45.2 |
| Kent | 36.9 | 37.5 |
| Oxfordshire | 43.1 | 43.3 |
| Surrey | 50.3 | 52.0 |
| West Sussex | 44.7 | 47.6 |
Monthly room occupancy 2000 - 2008 for all serviced accommodation
TSE Regional Non-Serviced Occupancy Survey
The regional occupancy survey is drawn from the VisitEngland England Occupancy Survey and topped up by TSE's own survey. A constant sample of 300 serviced accommodation businesses currently provide results on a monthly basis.
The table below shows the average monthly net unit and bedspace occupancy for the South East Region for 2009.
Current Non-Serviced Accommodation Occupancy Figures for 2009
| All Non-Serviced Accommodation | Average Net Unit Occupancy | Average Bedspace Occupancy |
| January | 36.9 | 25.1 |
| February | 43.0 | 31.6 |
| March | 41.1 | 28.1 |
| April | 55.4 | 42.5 |
| May | 64.6 | 46.5 |
| June | 74.2 | 51.1 |
| July | 83.1 | 62.8 |
| August | 86.7 | 70.7 |
| September | 69.5 | 46.9 |
| October | 60.7 | 44.0 |
| November | 34.8 | 20.1 |
| December | 42.0 | 28.0 |
| Average to date | 57.7 | 41.5 |
Non-Serviced Occupancy 2007-2008 across the SE:
| All Non-Serviced Accommodation | Average Unit Occupancy | Average Bedspace Occupancy |
| 2007 | 61.03 | 41.93 |
| 2008 | 64.13 | 40.97 |
NB: Non-serviced accommodation includes self catering, camping and static & touring caravan pitches.
Non-Serviced Occupancy spilt by month:
| All non-serviced accommodation | Average Unit Occupancy | Average Bedspace Occupancy | ||
| 2007 | 2008 | 2007 | 2008 | |
| January | 35.5 | 41.8 | 22.1 | 25.0 |
| February | 49.3 | 48.9 | 30.2 | 33.4 |
| March | 52.9 | 55.0 | 30.6 | 37.8 |
| April | 59.1 | 64.3 | 39.9 | 38.9 |
| May | 68.6 | 69.8 | 46.8 | 45.0 |
| June | 73.7 | 73.2 | 51.2 | 52.4 |
| July | 75.6 | 79.1 | 58.6 | 59.1 |
| August | 87.6 | 83.4 | 67.3 | 62.6 |
| September | 73.0 | 77.5 | 50.0 | 51.3 |
| October | 64.1 | 65.6 | 44.6 | 39.9 |
| November | 46.9 | 65.5 | 29.4 | 24.5 |
| December | 46.0 | 45.4 | 32.5 | 21.7 |
Non-Serviced Occupancy spilt by County:
| All Non-Serviced Accommodation | Average Unit Occupancy 2007 | Average Unit Occupancy 2008 |
| Berkshire | - | - |
| Buckinghamshire | - | - |
| East Sussex | 53.96 | 55.77 |
| Hampshire | 60.98 | 68.09 |
| Isle of Wight | 48.62 | 57.95 |
| Kent | 63.67 | 66.86 |
| Oxfordshire | 77.89 | 75.93 |
| Surrey | 81.11 | 72.02 |
| West Sussex | 70.85 | 71.88 |
| All Non-Serviced Accommodation | Average Bedspace Occupancy 2007 | Average Bedspace Occupancy 2008 |
| Berkshire | - | - |
| Buckinghamshire | - | - |
| East Sussex | 39.67 | 37.33 |
| Hampshire | 49.98 | 51.83 |
| Isle of Wight | 30.34 | 30.26 |
| Kent | 41.69 | 45.87 |
| Oxfordshire | 56.57 | 55.63 |
| Surrey | 78.04 | 64.06 |
| West Sussex | 47.66 | 45.09 |
Taking part
Taking part in occupancy surveys is free, confidential and only requires a few minutes each month to fill in a simple form.
If you would like to join the survey, email Janet Biles (jbiles@tourismse.com) or telephone 02380 625458.