Marketing

A new approach to selling the South East in UK markets

Let your business benefit from the combined marketing expertise of Tourism South East (TSE) and its partners such as Visit Britain (VB) and Enjoy England. TSE offers value for money through partnerships and a targeted approach to obtaining return on investment through its marketing plan.

Over a 12 month period TSE conducted extensive primary destination research and in light of the findings identified a new model for effective marketing to meet changing consumer patterns. This new model takes a more customer focussed approach grouping different types of destinations, accommodations, attractions and other products around identified customer segments.

For further information on all of our campaigns you can download our Marketing Opportunities PDF below or click into the following campaign areas.

Get a copy of the Destination Development Paper

Get a copy of the Marketing Opportunities Overview

Get a copy of the Time for Us marketing Opportunities

Get a copy of the Family Fun marketing Opportunities

Research Over the summer of 2005, Tourism South East (TSE) carried out an extensive programme of visitor surveys in 22 destinations to provide a greater insight into visitor behaviour in the South East. Get more information about Brand Research Tourism South East and Enjoy England have jointly funded an unprecedented study on Day Visits both at a national and regional level. The purpose of the study was to understand what motivates people to take day visits, how the propensity to take day visits can be influenced to increase value to the local visitor economy and interest levels by segment of 150 of the South East's destinations. Please click here for more information
Domestic Marketing Three core campaigns will run throughout 2008 - 2009 targeting previously identified consumer profile groups. More Information
Domestic Group Travel Programme Targeting the UK Travel Trade and Group Travel Markets via Events and Exhibitions, Coach and Tour Operators Newsletter, Group Travel Guide & Website and Press & PR More information
Marketing Services Tourism South East has an experienced and dedicated Marketing Services team, who provide services to a number of tourism industry partners. More information
Overseas Marketing Tourism South East will continue to work closely with VisitBritain in supporting on-territory campaigns in continental Europe and selected long-haul markets. Further information about our Overseas Marketing will be coming soon