Coach & Tour Operators' Research
The Coach and Tour Operator Market South East England
Often perceived as a low-value market typically involving old age pensioners, the coach tour market has suffered from bad press in recent years. However, a study by Tourism South East has dispelled this myth, showing that the market bolsters the region's visitor economy by approx. £254 million a year.
Read the report to gain a better understanding of the coach and tour operator market and their customers and get best practice guidance on how to attract coach/tour operator trips to your destination.
Read the Executive Summary below to gain an insight into the coach and tour operator market.
Summary of The Coach & Tour Operators Market in South East England
Published by Tourism South East, October 2009
If you are interested in reading the full report, and are a member of TSE, please email Elaine Pearce. Non-members can purchase the full report for £100.
Other useful reports:
Understanding Group Travel Organisers: The National Group Travel Report 2009.
Published by QA Research, August 2009.
Coach Tourism Council - Coach Market Statistics 2008.