Tourism South East Research Services
Our experience:
Drawing together over 15 years of research experience across the former Southern Tourist Board and South East of England Tourist Board, the Research Unit of Tourism South East offers a broad base of professional expertise in tourism and leisure research and market intelligence.
We offer a range of research services to help businesses:
- Identify the profile and origin of visitors
- Understand visitor behaviour and expectations
- Evaluate the effectiveness of marketing activity
- Assess the quality of service and levels of visitor satisfaction
- Test reaction to new or proposed products, services or promotional materials
- Measure awareness and perception
- Quantify the economic impact of tourism and leisure in a local area
Our services:
Our professionally trained team of research officers provide clients with a high quality, cost-effective service, tailored to meet individual needs. Our services include:
Visitor surveys, including
Destination benchmarking surveys
- Accommodation occupancy surveys
- Visitor Information Centre evaluation
- Advertisement tracking and conversion research
- Tourism economic impact studies
- Industry audits
- Sector shortage studies
- Market town mystery shopper exercise
- Tourism business confidence survey
- Market intelligence service
Our methods:
We employ a full range of data collection approaches to bring you the information you need. These include:
- Face to face interviews (on or off site)
- Postal self completion questionnaires
- Telephone interviews
- Focus groups/consumer panels
- Mystery shopping
- Email and web based online questionnaires
- Desk top research
- Segmentation modelling
- Economic impact modelling
A discount is available on all commercial research services to members of the Board.
For a discussion of your research and market intelligence needs, contact the research unit on 023 8062 5522 or email research