The South East visitor economy has the opportunity to benefit from an additional £1 billion over the nine years surrounding the 2012 Olympic and Paralympic Games. How are you going to profit?
Since the launch of the Visitor Economy Strategy in March 2008 there has been an enormous amount of progress made in preparing the tourism sector to take full advantage of the opportunities offered by the London 2012 Olympic and Paralympic Games. However, 'Games Time' gets ever closer and it is now opportune that Tourism South East, SEEDA and their partners not only recognise the progress that has been made but also set out where the focus of activity should be for the next two years. The original On Your Marks….. Get Set….Go! Strategy has now been refreshed and should provide both direction and motivation for all those involved in the visitor economy.
Download the 2012 Visitor Economy Strategy Review and Refresh March 2010 here
Tourism South East Tourism Council & Members' Conference - 26 March 2008, Ascot Racecourse, Berkshire
The Members' Conference brought together leading names who explored ways in which they could play their part, as a business or a destination manager and make the most of this once in a lifetime opportunity for the tourism industry.
Download the conference agenda
Download the More than just Medals - Launch of the Visitor Economy strategy powerpoint presentation
Audio interviews from our key note speakers:
Bob Collier
Managing Director, Tourism South East
Sue Gill
Hosting the World, Tourism South East
Pam Alexander
SEEDA
2012 Visitor Economy Strategy - On Your Marks... Get Set... Go!
On Your Marks... Get Set... Go! sets the framework for ensuring the South East region takes full advantage of the 2012 Olympic and Paralympic Games tourism opportunity - optimising tourism income, taking advantage of events, ensuring a skills legacy and securing an enhanced tourism infrastructure.
This three part strategy covers the three distinct phases to the planning process:
On Your Marks...
On Your Marks... defines the opportunities for the South East and the priorities which will give the best return.
Download outline version of the On Your Marks... strategy
Download full version of the On Your Marks... strategy
Get Set...
Get Set... is the Action Plan. Agreed action plans which are designed to deliver the potential benefits to the region.
Download Get Set...
Download action plans
Go!
Go! reports on the progress made each year from 2008.
Download Go!